Juan Rioseco

Associate Director

Juan has over 18 years’ experience as a wayfinding and information graphic designer specialised in transport and mobility. He started his career as a graphic designer and university lecturer in Santiago de Chile. After collaborating in passenger information projects in Latin America, he joined Steer in 2007.

At Steer, Juan has successfully led the design of information systems, wayfinding strategies and guidelines for pedestrians, cycling and transit environments across Europe, Latin America, North America and the Middle East. He has been instrumental in the transformation of our Design for Movement team to a renowned design practice operating from our London, Toronto and Bogotá offices.

Juan leads the work Steer is undertaking for the City of Toronto in the implementation of the TO360 Wayfinding Strategy and continues working with local authorities, architects, developers and some of the largest transit agencies internationally.

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