Focusing on pedestrians: Toronto wayfinding takes another step forward

The City of Toronto (Ontario) has recently commissioned Steer Davies Gleave and a team of sub-consultants to implement the second phase of the Wayfinding Strategy we developed for them from 2012-2013. Read our case study about the Wayfinding Strategy

The implementation work will include detailed graphic and product design, sign prototyping, extensive consultation and implementation of a pilot scheme in the Financial District business improvement area (BIA) in advance of the 2015 Pan Am Games in Toronto. The City will then undertake an independent pre- and post-implementation evaluation of the pilot to further inform the Business Case and the decision on a city-wide roll out.

In addition, Steer Davies Gleave has also been commissioned by City of Toronto's Parks Forestry and Recreation to develop the first phase of a Wayfinding Strategy for City parklands. Covering nearly 13% of the city's area, Toronto parks are a core asset of the city, offering a wide array of natural environments from inner-city parkettes to spectacular ravines and off-road walking and cycling trails. The project is expected to deliver a strategy customised for the parks environment while retaining the guiding principles of City's multi-modal wayfinding strategy framework.